Thomas Cook Netherlands chooses Shopping Minds

Travel agent focuses on personal online approach

15 JANUARY 2016, UTRECHT, THE NETHERLANDS, JANUARY 12TH 2016
Summary
Thomas Cook Netherlands will be providing customers on its websites with an even more personal approach. The travel agent, one of the largest in the Netherlands, has therefore entered into cooperation with Shopping Minds. This rapidly growing Utrecht-based business has developed a Data Activation Platform (DAP) through which the orientation and purchasing behaviour of website users can be influenced in real time. Use is also made of historic data in Google Analytics. Thomas Cook Netherlands is part of Thomas Cook Group plc., which is listed on the stock exchange in London, with a turnover of more than 12 billion Euro. The organisation in the Netherlands includes the tour operators Neckermann Reizen (neckermann.nl) and Vrij Uit (vrijuit.nl).

Thomas Cook Netherlands will be providing customers on its websites with an even more personal approach. The travel agent, one of the largest in the Netherlands, has therefore entered into cooperation with Shopping Minds. This rapidly growing Utrecht-based business has developed a Data Activation Platform (DAP) through which the orientation and purchasing behaviour of website users can be influenced in real time. Use is also made of historic data in Google Analytics. Thomas Cook Netherlands is part of Thomas Cook Group plc., which is listed on the stock exchange in London, with a turnover of more than 12 billion Euro. The organisation in the Netherlands includes the tour operators Neckermann Reizen (neckermann.nl) and Vrij Uit (vrijuit.nl).

"We want to use the power of technology to improve the customer experience, making it easier for visitors to our websites to choose interesting destinations, book a trip, obtain information, ask questions, share photos and maintain contact with us at every stage of their trip," says Thérèse Smeets, E-commerce Manager at Thomas Cook Netherlands. "Making the content as relevant and customised as possible for each website visitor is also part of this vision. With the technology from Shopping Minds, this is possible."

"We are extremely proud that Thomas Cook Netherlands has chosen to work with us," says Martijn Standaart, CCO at Shopping Minds. "And we expect already to be able to achieve results in the short term. This is possible because the implementation of our technology is not a complicated IT project." Leonard Blommendaal, CEO and founder of Shopping Minds, adds: "Over the past two and a half years, we have continuously perfected the technical platform and formula of Shopping Minds, to predict purchasing intent and deliver real-time personalisation of online shopping. And our customer case studies show that it works."

Quotes
"We want to use the power of technology to improve the customer experience, making it easier to choose destinations, book a trip, obtain information, ask questions, share photos and maintain contact with us at every stage of their trip." Thérèse Smeets, E-commerce Manager at Thomas Cook Netherlands
"Making the content as relevant and customised as possible for each website visitor is also part of this vision. With the technology from Shopping Minds, this is possible." Thérèse Smeets, E-commerce Manager at Thomas Cook Netherlands
"We are extremely proud that Thomas Cook Netherlands has chosen to work with us." Martijn Standaart, CCO at Shopping Minds
"And we expect already to be able to achieve results for them in the short term. This is possible because the implementation of our technology is not a complicated IT implementation project." Martijn Standaart, CCO at Shopping Minds
"Over the past two and a half years, we have continuously perfected the technology and formula of Shopping Minds, to predict purchasing intent and deliver real-time personalisation of online shopping. And our customer case studies show that it works." Leonard Blommendaal, CEO and founder of Shopping Minds
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