LiuGong strengthens its presence in France: signing new dealer and introducing “Value for Money” machines to the French market

27 OKTOBER 2015, ALMERE, OCTOBER 27TH
Samenvatting
LiuGong, the premier Chinese construction machine manufacturer, will officially enter the French market in Oct., 2015 and sign its new dealer DiviMat as well as introduce “Value for Money (VfM)” machines to French customers at a demo event.

LiuGong, the premier Chinese construction machine manufacturer, will officially enter the French market in Oct., 2015 and sign its new dealer DiviMat as well as introduce “Value for Money (VfM)” machines to French customers at a demo event.

The first demo event has taken place in Le Grand Quevilly, outside of Rouen, France, October 15th to 17th including LiuGong excavators: CLG904D, CLG906D, CLG908D, CLG915D, CLG922E, CLG925E; LiuGong wheel loaders: CLG816G, CLG856H and a Dressta bulldozer, the TD-15R. All the machines meet EU Tier IV emission regulations and represent LiuGong’s advanced R & D levels and its core brand values of “Control, Intuitive Operation and Extreme Duty Capabilities.”

LiuGong is a very strong brand in China and in more than 130 countries around the world. What LiuGong stands for is clear: robust equipment that is easy to operate and maintain. LiuGong gets the job done. Also, LiuGong has committed to meet the application needs of local customers in any working conditions and proven flexible to be very close to the market.

“We are introducing a new value proposition on a pretty saturated market, and that hasn’t happened in France for decades. Robustly establishing the brand positioning will be crucial.” said Xiao, President of LiuGong Europe. “If we manage to establish our core brand values, and at the same time demonstrate that our words are supported by facts, and that this is true for all models, we will have done a great job, paving the way for long term success.”

DiviMat, LiuGong’s new dealer in France, was just formed early July, 2015. The company is founded by two experienced people with very different backgrounds: The president has a long experience as a finance executive in a large international marketing company. The general manager offers 40 years’ experience in LiuGong’s targeted market. After long-term conversation and marketing research they both hold strong prospects for LiuGong’s success in French market.

“We started to know LiuGong in 2012, and we believe that we have seized a real and unmet market opportunity: launching a new brand with a clear core proposition which makes it unique in France. Of course, the French market is saturated, but no other brand stands as clearly as LiuGong of “value for money” – this is an unmet proposition, and this is a huge opportunity. VfM is and will always be a major market segment.” said Mr.Michel Eichwald, President of DiviMat.

LiuGong’s commitment to the European market has always been strong and clear. Early in 2010, LiuGong opened its European Subsidiary and moved to the current location in Almere, Netherlands in 2012 to enlarge its facilities. The head office has served as sales hub, training and parts distribution centre, all to provide convenient and fast service to the customers and give support to its dealers in the region. LiuGong’s commitment to the French market and the dealer is carried out by its very strong presence: 6 people including highly qualified engineers, along with helping the local dealer in terms of training, technical and marketing advice and financial support.

It must be clear that LiuGong Europe and DiviMat operate as respected partners because they both share the same values and goals. “LiuGong Europe anticipates great success for DiviMat and the path to that success is mutual understanding and close cooperation and we look forward to a long and prosperous future,” Xiao concluded. "With the partnership spirit and operating mode of LiuGong and DiviMat, there is no doubt it will be great success for both in this market."

About LiuGong
For more than 55 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building the country’s first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.

Citaten
"We are introducing a new value proposition on a pretty saturated market, and that hasn’t happened in France for decades. Robustly establishing the brand positioning will be crucial." Xiao, President of LiuGong Europe
"If we manage to establish our core brand values, and at the same time demonstrate that our words are supported by facts, and that this is true for all models, we will have done a great job, paving the way for long term success." Xiao, President of LiuGong Europe
"We started to know LiuGong in 2012, and we believe that we have seized a real and unmet market opportunity: launching a new brand with a clear core proposition which makes it unique in France. Of course, the French market is saturated, but no other brand stands as clearly as LiuGong of “value for money” – this is an unmet proposition, and this is a huge opportunity. VfM is and will always be a major market segment." Mr. Michel Eichwald, President of DiviMat
"LiuGong Europe anticipates great success for DiviMat and the path to that success is mutual understanding and close cooperation and we look forward to a long and prosperous future." Xiao, President of LiuGong Europe
"With the partnership spirit and operating mode of LiuGong and DiviMat, there is no doubt it will be great success for both in this market." Xiao, President of LiuGong Europe
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